Advantages of a Color Copier

Since 2005, the cost of color copiers have dropped significantly. It used to be that you had to be a major company to afford a color copier. As technology advances, however, the cost of owning or leasing a color copier has become affordable even to small business owners. Why might you want to buy or lease a color copier? First, your marketing material will have greater impact on your customers. When you print materials using vibrant and lively colors, you increase the chances of a positive customer response.

What else should a business owner keep in mind with a color copier? You should also look at the fact that you have greater flexibility. For example, if you wanted to print in black and white, you could still do this. It is just that you now have the option to print in color. A lot of times, we hear business owners complain, “My employees would abuse the color copier if I bought one!” That is a genuine concern. Nevertheless, you can combat this issue by setting the default printing to black and white so that they will have to make a conscious decision to print in color and reduce the risk of color printing abuse.